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Communication that
is strategic, not supplementary.
Institutions that communicate well don't just produce more content. They have clarity about what they are saying, to whom, and why it matters.
That clarity is what Karika builds.
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SCICOMM INFRASTRUCTURE AUDIT
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STRATEGIC COMMUNICATION DESIGN
How we work
We diagnose before we prescribe. Always.
01
Understand
Context before conclusions
02
Diagnose
Find what is actually broken
03
Build
Design something that lasts
Every engagement begins with a detailed conversation about your institution, objectives, stakeholder relationships, current communication activities, and the pressures you are navigating.
No two institutions have the same problem, even when the symptoms look identical.
Most institutions arrive expecting a content or visibility problem. What the diagnostic typically reveals is a strategy gap: communication disconnected from institutional goals, audiences that have never been clearly defined, or narratives that mean different things to different people within the same organisation.
The output is not a report that sits on a shelf. It is a clear strategic framework a shared narrative with defined audiences and a communication approach coherent across every relationship your institution holds, and that your teams can own and sustain.
What we offer
Two engagements. Both begin with
understanding your institution first.
SERVICE 01
Communications
Strategy Audit
A structured diagnostic for institutions and programmes that sense their communication isn't working, but haven't yet identified why.
Maps your current communication across every key relationship funders, policymakers, peers, implementers, communities and assesses it against both your institutional goals and the behaviours your work is trying to shift.
Surfaces the actual gap, with enough precision to act on it.
- Communication Audit
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- Stakeholder and Audience Mapping
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- Barrier and Narrative Gap Analysis
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- Priority Findings Report
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- Strategic Recommendation Session
SERVICE 02
Communication
Strategy Design
For those ready to build a strategy around what they're actually trying to achieve, not just awareness, but action.
Developed from the audit, this produces the framework your institution needs: a defined narrative, a clear audience and behaviour strategy, and an approach that holds across every stakeholder relationship, one your teams can articulate and sustain independently.
- Core Narrative and Positioning
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- Audience and Behaviour Strategy
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- Stakeholder Engagement Strategy
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- Internal Alignment Session
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- Implementation Roadmap
SERVICE 03
Behaviour change
Design & Activation
For programmes that need communication to change what people actually do, on the ground, at scale.
The SBCC engagement. Grounds strategy in behavioural insight and real audience barriers, then designs the messages, channels, and materials that move behaviour with a framework to measure whether it worked.
- Audience Insight & Barrier Analysis
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- Message and Channel Strategy
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- Campaign / Programme Design
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- Frontline & Community Materials
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- Measurement & Learning Framework
Whom we work with
Organisations where scicomm
has real strategic stakes.
Development Organisations
Science-based NGOs,
Bilateral programmes
Public health programs
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Public health missions, community health and outreach programmes
Funded NGOs
Operating at any or all scales for science based issues.
Foundations & Bilateral Funders
Grant-making foundations, CSR trusts, bilateral programmes
National Labs
CSIR, ICMR,
ICAR, BARC and others
Research Universities
Private and Public entities, Central Universities, State Universities