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kārikā (n.) — A genre of concise, metrical Sanskrit verse used in
Indian philosophy to explain complex doctrines.
Systematic in structure. Precise in expression.
Designed to be foundational, not supplementary.
The thought
behind the work.
A communication problem is often equated with a content problem. But the real gap is in the strategy, leaving funders unconvinced, policymakers unreached, and communities unserved.
"I started Karika because I kept seeing the same thing everywhere, institutions doing ingenious science, but failing to be heard by the people who needed to act on it. Karika finds that gap and closes it."
YASHIKA KAPOOR SARVAIYA, PRINCIPAL CONSULTANT, KARIKA
Yashika
PRINCIPAL CONSULTANT
Yashika works with research institutions, development and science-based organisations to identify and solve the quiet strategy gaps, the ones that rarely surface until they've already become costly.
Her approach is both human and systems-oriented. She looks at the people, culture, and relationships shaping how science gets communicated, alongside the processes, structures, and governance that make or break a strategy.
Before founding Karika, she brought this thinking to institutions like the London School of Hygiene and Tropical Medicine and DBT Wellcome Trust India Alliance, operating at the intersection of science, policy, and public trust where the stakes of poor communication are not abstract.
The problems she finds are rarely where institutions expect them. That's the point.
How we think at Karika
A human and
systems approach.
Science communication fails in predictable ways, but the root causes are rarely where institutions look. Our approach starts by looking at both the structural and human dimensions of how communication is working, before recommending anything.
01
People & Culture First
Communication fails when it is designed without understanding the people, the ones who execute and others who receive, their incentives, relationships, and unspoken constraints. At Karika, we map the human landscape before designing any system.
02
Systems That Survive
A strategy is only as good as the institution's ability to sustain it. Every engagement is designed so the infrastructure outlasts the consultant — embedded in processes, governance, and internal capability, not dependent on continued external input.
03
Diagnostic before perspective
No two institutions have the same communication problem, even when the symptoms look identical. We don't arrive with a predetermined framework — rather arrive with questions that find what's actually broken.
04
Gaps You Didn't Know Existed
The most expensive communication failures are invisible until they aren't. The job is to find the structural misalignments, the stakeholder disconnects, and the narrative gaps before they surface as crises, funding losses, or institutional mistrust.
Why Karika
Named after a way of thinking, not a way of working.
Not content.
Not campaigns.
Not communications support.
A foundational approach to how your institution thinks about, structures, and executes science communication, as infrastructure, not overhead.